“The crocodile and the alligator, they are alike but not the same.”
Music curator vs music designer
31st May 2022, 17:30pm
What do we mean when we talk about music curator? Is there really a difference with the one who designs the musical style of a brand? The answer is emphatically YES.
The root of the word -cura- comes from Latin. In Ancient Rome, a curator was in charge of supervising public works. If we transfer this meaning to the 20th century, and specifically to the music sector, we would be talking about an expert in this field. Indefy, in his article What are music curators? Describes it as the artist who listens to the content and decides whether it is viable to be added, or not, to a playlist. It is then a profession of past, present and future.
Now, what is the difference between a music curator and a music designer?
In a nutshell, the music designer is the one who brings personality to a brand through music. We should not confuse the term with the one who produces, but as a perfect complement to the music curator.
In short, a company in charge of the musical design of a brand should not do without any of the above professions, because as we have been saying, there is no perfect selection if someone a priori does not design what should be the content, and neither is there, if an expert in the field does not make a rigorous screening.
In Ibiza Songs we have great professionals who are very different from each other. Complementary experts that make each selection and design a unique work.
From sight to hearing, the most current sense in marketing
3rd February 2022, 13:30pm
What would you say is the fundamental element in corporate communication? It is difficult to imagine that a brand, whatever its size, does not have a logo and colors that identify it. We have learned this since the beginning of advertising, and it is true that, without a defined identity, any business is destined to fail.
But it is also true that the image of a company is far from being defined by color, typography or any visual element. Today we need more! We need to create a special brand-customer bond, generating emotions and experiences that reinforce your value. And this is the way, because nowadays there is a saturation of businesses offering similar products. Therefore, there are no colors left that make you unique.
How we can move to the next phase? Through music! Audio branding has gained the importance it deserves. Music is the universal language. A language we feel and connect with, here or anywhere in the world.
It’s time to create a costumer impact through subtle elements, and there is no better way to do it than through music. This is the new way to dialogue with your consumers without using words, to excite them and to provoke differentiation.
If you have not integrated audio branding in your global communication strategy, contact us. We are experts in creating identity through music.