Meliá Hotels
music as an expression of identity and lifestyle
Our collaboration with Meliá Hotels started with a great challenge: elevate the sound experience of ME Madrid and align it with the avant-garde and cosmopolitan identity of the city. of the brand ME by Meliá.
The hotel management was looking for improve the proposal they were already working on for something more authentic, with character, that would connect with his contemporary style, daring and strongly linked to urban lifestyle.
With these premises, our curators started working on a musical design that would not only accompany the listener, but would also that will also enhance your experience in the different areas of the hotel.
One of the most emblematic is Radio Rooftop, Me Madrid's spectacular rooftop with panoramic views of the city. A place of reference for a demanding, modern and cosmopolitan public. who chooses this space to have a drink while enjoying the sunset or the Madrid nightlife.
The musical design that we made at Ibiza Songs, was a great success. resounding success. Both management and customers perceived a clear change in the experience: the music invited them to stay, to enjoy and, most importantly, to come back. This transformational change was so well received, that Meliá asked us to extend the project to other hotels in the chain, not only within the ME brand, but also within the main Meliá Hotels & Resorts brand.
Today, music designed by Ibiza Songs is already part of the sound DNA of many of the group's hotels.reinforcing their positioning as spaces where design, culture and energy coexist naturally and in style.
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