From sight to hearing, the most current sense in marketing
3rd February 2022, 13:30pm
What would you say is the fundamental element in corporate communication? It is difficult to imagine that a brand, whatever its size, does not have a logo and colors that identify it. We have learned this since the beginning of advertising, and it is true that, without a defined identity, any business is destined to fail.
But it is also true that the image of a company is far from being defined by color, typography or any visual element. Today we need more! We need to create a special brand-customer bond, generating emotions and experiences that reinforce your value. And this is the way, because nowadays there is a saturation of businesses offering similar products. Therefore, there are no colors left that make you unique.
How we can move to the next phase? Through music! Audio branding has gained the importance it deserves. Music is the universal language. A language we feel and connect with, here or anywhere in the world.
It’s time to create a costumer impact through subtle elements, and there is no better way to do it than through music. This is the new way to dialogue with your consumers without using words, to excite them and to provoke differentiation.
If you have not integrated audio branding in your global communication strategy, contact us. We are experts in creating identity through music.